In 1948 Piero Martelli developed the legendary Proraso Pre-Shave Cream. A product whose freshness embodied the spirit of the new age of Italy. The range of shaving products based on eucalyptus oil and menthol was completed by classic shaving creams and after-shaves. Today Proraso not only satisfies the care needs of Italian men. The brand is a worldwide guarantee for high-quality and functional shaving cosmetics. The Florence-based company is still family-owned and is now in its third generation.
In addition to the typical eucalyptus oil, other natural components such as menthol, aloe vera or green tea are used in the products. Thus Proraso provides a good tolerance and a pleasant skin feeling. Proraso deliberately avoids parabens, silicones and mineral oil in its ingredients. Made in Italy.
The Proraso range includes pre- and aftershaves, shaving creams & soaps as well as shaving foam. All products are subdivided into four product series according to the motto of the Italian manufacturer: "The right product for every type of beard". Verde - the classic, Bianco - for sensitive skin, Rosso - for strong beard growth, Blu -Protective. Since 2017 the "Single Blade" line with the fragrances Wood & Spice, Azur Lime and Cypress & Vetyver is in the assortment.
